GK Gets Twisted

Elite Sportswear, the company behind GK Elite and GK Cheer, is elated to announce our partnership with  Twisted Spirit, the innovative leader in All-Star Cheer choreography and competitions. Twisted will complement Elite’s current portfolio of best-in-class GK Branded Gymnastics and All-Star Cheer lines, as well as the Dolfin Swimwear brand.

GK Get’s Twisted!

“We at Elite have a long standing relationship with Twisted and share their passion for innovation and creativity within the sport of All-Star Cheer”, stated Dan Casciano, CEO of Elite.  “This partnership allows us to create a full service platform providing GK’s best-in-class competition uniforms, practice wear, and footwear, with the innovation of Twisted choreography, and the event experience of their grass roots and regional competitions, as well as their flagship All-Star Games.”

GK & Twisted Spirit At The 2016 All-Star Games

“Our partnership represents a combination of cheerleading’s most innovative and creative entities,” states Luke Johnson, Founder and President of Twisted Brands. “We represent dedication to the sport.  Dedication to the athlete.  And dedication to the experience.  To be clear, this is not about an alternative.  This is about collaboratively elevating our sport through innovation, creativity and experience.  This is the next generation of All-Star Cheer.”

Both Elite and Twisted Spirit will continue to operate as separate entities, and will look to combine product, sales and marketing synergies through a combined go-to-market strategy.

What does this partnership mean for you and your team?

Great Opportunities! Check back soon for more exciting partnership news!

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