The Story Behind GK Cheerleading Uniforms

Sunday, July 11, 2010 by Michelle Weaver

The Story Behind the GK Cheerleading Uniform

How Revolution Began

Since entering the all-star cheerleading market a little over a year ago, we, at GK, are frequently asked, “How did you decide to get into cheerleading?”  While we’d love to say Maryland Twisterswe had some special foresight, it was really a right place, right time situation. 

We had been supplying warm-ups to the Maryland Twisters Cheerleading for a few years prior.  The Twisters (who have a reputation for being innovative) were looking for something different to wear.  They were familiar with our position as the market leader in outfitting gymnasts worldwide and wanted something similar to what our Olympic athletes wore.  So we set about engineering a cheerleading uniform that would fit great, be comfortable to wear, and look amazing under the lights.  The result was the original F5 uniform.

We received such overwhelmingly positive feedback on this one uniform that we decided we better take a closer look at this all-star cheer industry.  What we found amazed us!

On the one hand, the progression of all-star cheerleading routines over the years was phenomenal, with stunting and tumbling skills being much more complex and requiring a lot more athleticism.  It was immediately apparent to us that cheerleading is a sport……and cheerleaders are real athletes!

On the other hand, when we started researching the cheerleading apparel side of things, were less than impressed with how little the cheerleading uniforms had kept up with the advancement of the sport.  They still resembled the sideline variety your mom wore when she was a varsity cheerleader for the football team.  They were predominantly made of heavy 100% double-knit polyester, were covered with restrictive, non-stretch binding, and even had zippers! 

So here’s what we did.  We took our 30 years of experience outfitting Olympic athletes and created the next generation cheer uniform:

·         We used four-way super-stretch fabrics developed exclusively for GK and our proprietary pattern technology to engineer a garment designed for maximum performance, fit and comfort.

·         We eliminated zippers, binding, buttons, or anything else that would restrict movement while practicing or competing.

·         Finally, we designed a cutting edge look that would set our teams apart from the others on the competition floor.  Our styling included an athletic cut, a wide range of performance fabrics in eye-catching colors, funky backs, crop tops and design lines, and lots of bling!

And that is how the revolution began.

GK Cheer Unis a Hit on About.com

Wednesday, August 12, 2009 by Michelle Weaver

About.com: Cheerleading  - The Cheerleading Newsletter on About.com had a chance to GK Cheer Uniformsreview GK's new Cheer Uniforms.


from Valerie Ninemire

Welcome to this week's issue of the About.com Cheerleading newsletter, Cheers. I just had an opportunity to review GK Elite Sportswear's new line of cheerleading uniforms. In a word, they are "awesome." Also, if you live in the Dallas/Ft. Worth area, don't miss the article on Spirit Celebration's upcoming Dallas Cowboys Cheerleaders' Clinic and Championship (see more below).
Cheers!

The Bottom Line

The quality, workmanship and the thought that went into the GK Elite Sportswear uniforms I reviewed was nothing short of outstanding. I love that have taken 28 years of experience in the gymnastics market and applied it to cheerleading.

Pros

- Unusual designs that will stand out on the performance mat
- Great quality and workmanship
- Engineered for performance
- Large variety of fabrics and colors
- Reputable company

Cons

None

Description

- Unique designs available.
- Tops come in two styles; full tops or crop style tops.
- Skirts are available in regular rise or low rise.
- Wide variety of fabric available. Just a sample of some fabric choices include velvet, foil, sparkle and metallic.
- Wide variety of color choices.
- Free fabric swatches upon request.
- Special Order Design Studio available online.
- Reasonable delivery considering the uniforms are custom made.
- Pieces can be embellished with jewels, embroidery, and imprinting.
- Free catalogs can be ordered online if you are a dealer or have a GK Elite customer# or supply all business information.

See GK Cheer Unis Online Now

Guide Review - GK Elite Sportswear Cheerleading Uniforms

The top and skirt I reviewed were of the highest quality workmanship. The fabrics had a nice stretch to them but still bounced right back to their original shape after many washings. This, along with the flat seams, added to the comfort of the pieces as well as the functionality. GK Elite Sportswear has put their 28 years of outfitting gymnasts into making outstanding uniforms for cheerleaders. These are definitely not your mother's cheerleading uniforms. They are innovative in design and most importantly, they are engineered for performance. One note: as with any cheerleading uniform, you should follow all washing, drying and care instructions.

Check out the review on About Cheerleading and sign up to receive their newsletter by Clicking below:

http://cheerleading.about.com/od/cheershopping/gr/GKElite_uniforms.htm?nl=1