GK is proud to welcome Lindsay Jacki to our team as the new Business Development Manager for the Western states. Lindsay will be overseeing the western territory cheerleading accounts and looking for ways to maximize GK's impact in this part of the country! She comes to us with over nine years of professional experience in the cheer industry, including her role as Director of Cheerleading at Woodward Camp in Pennsylvania, Director of Marketing at Pinnacle Lodging in Colorado and a National Cheerleading Team member. She received a Bachelors Degree in Communications from Purdue University in Indiana where she was also the captain of the cheerleading team. We are excited to have this incredibly accomplished athlete join our team! Keep reading to hear Lindsay's plans to take the west to the next level with GK Cheer!
GK: Why did you choose GK? What attracted you to join the sales team?
LJ: I’ve had a lasting relationship with GK and have had the privilege of working with the company on some innovative projects in the past. Everyone was so open to creativity and stretching boundaries, while also remaining professional. GK was the first company I reached out to when I decided that I wanted to continue working in the cheer industry.
GK: What is your plan to expand GK awareness in your western territory?
LJ: I want the West to be able to identify GK as innovative and personal. That “WOW” factor when you emerge on stage for the first time every season is what we take personal pride in. I want these gyms to see us as their partners in this process, that we are fully invested in their vision just as they are. This will be when the West is won!
GK: Being a former All Star cheerleader, what did you look for in a uniform?
LJ: Functionality, comfort and creativity. Cheerleaders are, first and foremost, athletes. When we’re out on the field, court or mat, our focus needs to be on our skills, but we are also representatives. Whether it be for our school or our gym, we want to showcase what we’re working for.
GK: What was it like being a part of the first ever USA Cheerleading World Championship team?
LJ: As an athlete, you grow up watching sports like gymnastics and see those individuals be able to compete and represent their country. Walking out during opening ceremonies and waving the USA flag is an accomplishment I will forever remember. Since 2009, every year of the ICU championship has shown major amounts of progression and versatility between the competing countries. It’s a testament to how far the sport has come.
GK: How will your past experience as director of Woodward Camp help you in your new position?
LJ: Cheerleading is unlike any other sport in that we are constantly innovating, changing and growing. Being the director of Woodward Camp, I was able to witness the different challenges facing the cheer industry and became immersed in all aspects of the culture first hand. I made connections working with coaches, gym owners and athletes, and was open to an ever-revolving door of individuals showcasing their gym, skills and fashion. This knowledge will be instrumental in what I have planned for GK!
GK: What makes you the most excited about being a part of the GK family?
LJ: I can’t wait to be a part of a team that values professionalism and creativity while also pushing the boundaries of cheer. Innovation only progresses when everyone works together, and GK has an invaluable group that makes everything run smoothly.
GK: What is your favorite GK product?
LJ: For competition, it’s the cheer leotards. It gives the uniform a whole new dynamic, but for practice, it’s the low-rise tech mesh panel cheer short. I wear them whether I’m tumbling or running outside. And did I mention SWAROVSKI ELEMENTS?
GK: Do you have any final remarks to share with us?
LJ: Cheerleading is unlike any other sport in that we’re relatively brand new. A sport like baseball that’s been around for years, adheres to their rules and regulations. Cheer has the opportunity to push their boundaries and make their own rules. Every year you see something new, whether it be a creative new skill, or a daring new fashion. GK is at the foreground of these innovations, and I’m so thankful to be included.
Welcome to the GK family Lindsay! We are thrilled to have you on board an can't wait to see all the exciting things you have in store for GK's Western Territories!
Need help placing your cheerleading uniform order for next season? Contact your local cheer representative today!
GK Cheer. The Next Level.