The moment is finally here. We've just released The Next Level 2014 GK Cheer catalog. It's online right now! But first we have to give credit where credit is due. There's no mistaking that the entire company has put a lot of hard work and creative energy into this new book, but the real brains behind the project is Cindy Artz, GK Cheer's Marketing Manager. Cindy challenged herself to take GK Cheer's 2013 product offerings and presentation to the next level, to make changes that would invoke the passion, drama and creativity that we expect from all of our best athletes. Here's what she has to say about it.
GK: There are a lot of changes to the new catalog this year, and we’re very excited to see what you’ve done, but first tell us about all of the things you love about the 2013 edition that we can expect to see again this year.
CA: 2013 was a great year for GK because we introduced the one piece uniform and cheer leotard, as well as the School Fit line, and both were successful. When we asked our customers to ‘Make a Statement’ our All-Star and High School teams both saw the creative potential in these one-piece garments and designed some really unique and gorgeous uniforms. You will definitely see that in our catalog for 2014. The School Fit gives middle and high schools the opportunity to make a statement as well, by replacing their dated uniforms with more stylish trends that are also conservative enough to appease school officials.
Of course the GK performance practice and camp wear is a tried and true collection that you'll continue to see for years to come. Athletes love this collection because it's both comfortable and stylish, and it's available in an array of color combinations. We have ramped that line up a bit to include even more style and color selections.
GK: Who is featured in the 2014 Cheer Catalog?
CA: For 2014, we have a wider variety of models ranging from mini’s to college level cheerleaders to give a better representation of our size selection. All of our styles are available in child extra small to adult 3x. You'll also see some familiar faces from popular teams such as Maryland Twisters, Cheer Tyme, World Cup, and many other well-known all star teams from around the country. The catalog wouldn't be complete without some of our best high school athletes as well.
GK: What has GK done to make browsing the catalog easier for the consumer?
CA: This year, for ease of shopping, we divided our catalog into two parts, the GK All Star Collection and the GK School Fit Collection. Since the catalog is dual-sided, each collection occupies its own front cover, allowing you to easily find what you're looking for. This separation also allows us to give each group their own inspirational design gallery with larger photos throughout. It's really an amazing concept.
In addition, we color coded each section of the catalog so you won't have to flip through the entire book to find what you want. Now, when you are looking for a size chart or a Design Studio page, you'll now exactly which section of the catalog to flip to.
GK: What types of trends can we expect to see this year in cheer uniforms?
CA: This year we will continue to see the cheer leotards and one piece uniforms grow in popularity. Both silhouettes allow for some amazing and creative design elements throughout the torso area that traditional two piece styles cannot. We will also see sublimation become very popular in both competitive uniforms and in practice wear. GK’s ink’d sublimation program allows teams to create one-of-a-kind prints that will reflect their personalities. You'll send us a concept, and we'll create a print just for you. It's really exciting.
GK: Speaking of exciting, what are you most excited about in the new catalog?
CA: I’m most excited about the Custom Design Gallery. The gallery showcases some of the most breathtaking and innovative designs we collaboratively created with our customers in the past year. I wish we could have added even more ideas because our customers tend to be the most creative athletes in the industry. Unfortunately, we could not put all of our custom designs in the catalog, but we hope that the designs we have featured will inspire teams to be creative with their uniforms.
The introduction of GK’s ink’d sublimation is also very exciting to see. The program has been years in the making, taking the necessary time to research the best technology, fabrics and inks. It’s great to finally be able to make it available to our customers and to let them see why it’s the best sublimation available in the cheer industry. Sublimation is available in Special Order styles for competitive uniforms, practice wear and warm-ups. Just pick your style, give us your color and print ideas, we’ll take it from there!
GK: What did you add to the selection that customer have been waiting to see in the GK line?
We've increased our color selections in our most popular styles and we also added in stock School Fit basic skirts in Black DryTech and Navy DryTech. These styles are in stock and available to ship in only a few days.
Over the past five years, our customers have made GK the fastest growing apparel company in the cheer industry by constantly challenging us to design and build the highest quality, most cutting edge uniforms in the sport. Last year you proved that you really do know how to 'Make a Statement', and wow, did you ever blow us away! In response, we’ve proclaimed 2014 as the year to: TAKE IT TO THE NEXT LEVEL. Go explore our new 2014 Catalog. You won't be disappointed. While you're there, let your imagination go wild as you consider what you will do to bump it up a notch.
GK Cheer. The Next Level.