The Story Behind the GK Cheerleading Uniform
How Revolution Began
Since entering the all-star cheerleading market a little over a year ago, we, at GK, are frequently asked, “How did you decide to get into cheerleading?” While we’d love to say
we had some special foresight, it was really a right place, right time situation.
We had been supplying warm-ups to the Maryland Twisters Cheerleading for a few years prior. The Twisters (who have a reputation for being innovative) were looking for something different to wear. They were familiar with our position as the market leader in outfitting gymnasts worldwide and wanted something similar to what our Olympic athletes wore. So we set about engineering a cheerleading uniform that would fit great, be comfortable to wear, and look amazing under the lights. The result was the original F5 uniform.
We received such overwhelmingly positive feedback on this one uniform that we decided we better take a closer look at this all-star cheer industry. What we found amazed us!
On the one hand, the progression of all-star cheerleading routines over the years was phenomenal, with stunting and tumbling skills being much more complex and requiring a lot more athleticism. It was immediately apparent to us that cheerleading is a sport……and cheerleaders are real athletes!
On the other hand, when we started researching the cheerleading apparel side of things, were less than impressed with how little the cheerleading uniforms had kept up with the advancement of the sport. They still resembled the sideline variety your mom wore when she was a varsity cheerleader for the football team. They were predominantly made of heavy 100% double-knit polyester, were covered with restrictive, non-stretch binding, and even had zippers!

So here’s what we did. We took our 30 years of experience outfitting Olympic athletes and created the next generation cheer uniform:
· We used four-way super-stretch fabrics developed exclusively for GK and our proprietary pattern technology to engineer a garment designed for maximum performance, fit and comfort.
· We eliminated zippers, binding, buttons, or anything else that would restrict movement while practicing or competing.
· Finally, we designed a cutting edge look that would set our teams apart from the others on the competition floor. Our styling included an athletic cut, a wide range of performance fabrics in eye-catching colors, funky backs, crop tops and design lines, and lots of bling!
And that is how the revolution began.